Our Design DNA
Our journey has always been guided by three principles: design, Logic, and Innovation. Each product we’ve created introduced a new way to think about time, tasks, and digital organization—setting industry precedents well before the mainstream caught up.
Flo is the culmination of everything we’ve learned.
The Birth of Dynamic Productivity
We introduced the world’s first productivity tool that automatically scheduled tasks between calendar
events, adjusting as your day changed. It seamlessly combined tasks and calendar into a single view—on
the first-generation iPhone.
It laid the foundation for AI-assisted scheduling and was years ahead of its time. And yes, it's in
Flo.
Visual Organization Meets Intuition
We pioneered drag-and-drop folder creation by letting users organize notes just like physical documents—dragging one onto another to create a folder.
This interaction was a first in note-taking apps and became a standard in both productivity tools and mobile operating systems. Core to Flo.
Integrated Productivity on iPad
We brought calendar, tasks, notes, and contacts into a single, touch-based workspace designed specifically for the iPad.
This extended our dynamic scheduling engine to the larger screen, offering users one of the first true all-in-one productivity experiences tailored for tablets.
Yes, Flo iPad builds on this.
A Smarter Calendar for Mobile
We introduced the first-ever landscape weekly calendar view for smartphones, enhancing clarity and usability on mobile devices.
This format optimizes screen space and improves workflow—a design approach that’s still used in modern calendar apps today and features in Flo.
Context-Aware Project Management
We launched the first productivity system that could prioritize tasks across multiple projects, not just within them—automatically adjusting based on deadlines and workload.
This breakthrough in context-aware planning was an early move toward the kind of smart prioritization now seen in AI-driven task managers.
One Workspace, All Devices
We unveiled the first truly cross-platform productivity app, integrating calendar, tasks, notes, and projects into a single ecosystem.
It synced in real time across Mac, iPhone, iPad, and the web, and introduced powerful linking between items—like attaching notes to events or tasks to specific days.
It was the prototype for the unified workspaces we see today.
Now: Flo
Everything we learned—and everything productivity should be—comes together in Flo.
A unified hub for email, calendars, tasks, notes, documents, and contacts.
No setup required—Flo just works, whether you're on your own or part of a team.
Built-in collaboration tools: group chat, voice and video calls, screen sharing, and kanban boards
With Flo Collections, you can gather, organize, and share anything. Drag. Drop. Done.
Connect your existing Apple, Google, or cloud accounts.
Available everywhere—Mac, iPhone, iPad, and any web browser.